Marketing Manager Position

RAINN is seeking a Marketing Manager to lead marketing initiatives for the organization’s military outreach. The Marketing Manager’s primary responsibility is to raise awareness and increase usage of DoD Safe Helpline, operated by RAINN. This involves working with numerous military/veterans support organizations to connect their members affected by sexual assault with help. The Marketing Manager will also utilize traditional, online and social marketing channels to reach service members directly. The Marketing Manager will report directly to the V.P. of Communications.

Organizational Background

RAINN (Rape, Abuse & Incest National Network) is the nation’s largest anti-sexual violence organization and was named one of “America’s 100 Best Charities” by Worth magazine. RAINN created and operates the National Sexual Assault Hotlines (800.656.HOPE and online.rainn.org.) in partnership with over 1,100 local rape crisis centers across the country. The hotlines have helped more than 1.5 million people since 1994. RAINN also carries out programs to prevent sexual violence, help victims and ensure that rapists are brought to justice.

RAINN is the leading national resource on issues related to sexual violence for television, radio, print, and online news outlets — as well as policymakers, law enforcement and rape treatment professionals. We work extensively with the media and entertainment industries to provide vital information to millions of Americans each month about sexual violence prevention, recovery, and prosecution.

In April 2011, RAINN launched DoD Safe Helpline (www.safehelpline.org), through a contract with the Department of Defense. DoD Safe Helpline is a groundbreaking crisis support service for members of the DoD community affected by sexual assault. Safe Helpline provides live, one-on-one crisis intervention, emotional support, advice and information to the DoD community worldwide by phone and online, as well as referral information by text message.

Duties

Lead development and implementation of marketing strategies, including, but not limited to: partnerships, events, advertising, email and newsletter correspondence.
Drive hotline calls, and increase web traffic to www.safehelpline.org.
Oversee creation, production, and fulfillment of marketing materials.
Work closely with partners to determine campaign deliverables.
Research and develop strategies to reach target audience within the military community.
Draft written materials including web content, promotional text, newsletters, and social media posts.
Represent RAINN/DoD Safe Helpline at various events.
Other duties as assigned.

Qualifications

3-5 years of B2B and direct-to-consumer marketing experience.
Deep understanding of military culture and the DoD community.
Track record of developing and running successful promotion campaigns involving partnerships, email marketing, social media, and advertising.
Experience leveraging creative low-cost and pro-bono promotion opportunities.
Knowledge of the media buying process.
Exceptional written communication skills and high attention to detail.
Strong understanding of outreach through new and social media platforms.
Ideal candidate has strong personal initiative and works well with a team. S/he is also creative, personable and has a good sense of humor.
Must be willing to work flexible hours, and have the ability to multi-task and adjust to frequently changing priorities in a fast-paced working environment.
Bachelor’s degree.
Agency experience a plus. Veterans are encouraged to apply.

Salary/Benefits

Salary based on experience of applicant. Benefits include health insurance, casual office environment and flex time. RAINN is an equal opportunity employer.

To Apply

**NOTE: No phone calls, please. Only completed applications will be considered.

Interested candidates should send the following items via email to katherineh@rainn.org, subject line: “Marketing Manager”

Cover letter with salary history and requirements
Resume
3 writing and/or portfolio samples