Innovative RAINN campaign responds to recent news of devastating child sexual abuse
Don't miss Christina Ricci and Kevin Bacon in the RAINN spot, "Living in Fear" on our YouTube channel.
April 15, 2010 - (Washington, DC) - RAINN, the nation’s largest anti-sexual violence organization, today is launching a new celebrity-driven campaign to make sure survivors of child sexual abuse get the help that they deserve. “This campaign is very timely,” noted Katherine Hull, RAINN’s vice president for communications. “The tremendous news coverage recently of these crimes against children has the potential to trigger flashbacks and difficult memories for survivors of child sexual abuse. That’s why it’s critical that we reach these individuals to let them know that it’s never too late to get help.”
The campaign spots feature RAINN’s national spokeswoman, actress Christina Ricci, alongside actors Kevin Bacon, Dylan McDermott, and actress Gabrielle Union. This latest initiative was formed in partnership with director and filmmaker Amy Berg, who was nominated for an Academy Award for her documentary film, “Deliver Us From Evil,” which explored child sexual abuse. The campaign also features music from hit singer-songwriter Ray LaMontagne.
“The majority of child sexual abuse victims know their attacker, and the effects of this crime can last a lifetime as many victims keep the pain inside for far too long and never get the help they need,” said Berg, director of the campaign spots. The new campaign aims to get the message out to child sexual abuse victims that it’s never too late to reach out for help; help is available through the National Sexual Assault Hotlines. According to Berg, “It is clear we need to do more to protect and help our children. It is especially important to tell children that they do not have to keep their abusers’ secret.”
Every two minutes, another American is sexually assaulted; nearly half of all victims are under the age of 18. It’s estimated that there are over 20 million survivors of sexual assault in the U.S. The effects of this crime on victims are staggering; survivors who do not get help following sexual abuse are at a higher risk for suffering from grave mental health issues such as PTSD, depression, drug and alcohol abuse, and feelings of guilt, shame, and anger.
RAINN’s child sexual abuse public service announcements, “The Secret” and “Living in Fear,” are available for free public and private use across broadcast and digital platforms. To learn more about RAINN’s latest campaign and to view the public service announcement spots, visit RAINN's YouTube Channel. To incorporate RAINN’s PSAs digitally, use the “embed” code from YouTube. HD broadcast quality versions of the PSAs, can be directly downloaded from the RAINN website.
If you or someone you know has been sexually abused, please know that the abuse is not your fault and that it’s never too late to get help. If you’re being sexually abused, or have been in the past, call the National Sexual Assault Hotline (800.656.HOPE) or visit the National Sexual Assault Online Hotline at rainn.org to talk to someone who understands what you are going through.
RAINN would like to extend a very special thanks to John C. Manly and Bart Dalton who made this campaign possible thanks to their generosity and their dedication to eradicating child sexual abuse.
RAINN would also like to thank each and every person who was involved with the production of this PSA who donated his or her time, creativity, and talent. It’s only because of your support that this public service announcement was made possible:
Caius Ahn, Nina Ahn, Jessica Brooks, Monty Buckles, Joelle Casteix, Mary Crosby, CTI Production & Multimedia, LLC, Morgan Denton, Disarming Film, Susan Foster, Evi Graza, Valentina Graza, GMT Studios, Marnie Goodfriend, Holden Hadfield, Hillary Hanak, Victoria Jackson, Ray LaMontagne, Ernesto Lomeli, Christina Lowry, Nat Magnuson, Sybil McCarthy, Billy McMillin (editor of academy award nominated "Iraq in Fragments"), Trixie McMillin, Daryll Merchant, Tarajia Morrel, Alvaro Navarr, Darcy Parsons, Gracie Paton, Olympic Partners, David Polcy, Ann Rosencrans, Lauren Sakioka, David Siebenaler, Gwen Uszuko, Marcus Watson, David Weiss, Adrienne Weller
RAINN (Rape, Abuse & Incest National Network) is the nation’s largest anti-sexual assault organization and was named one of “America’s 100 Best Charities” by Worth magazine. RAINN created and operates the National Sexual Assault Hotline (800.656.HOPE and rainn.org) in partnership with over 1,100 local rape crisis centers across the country. The hotline has helped more than 1.4 million people since 1994. RAINN also carries out programs to prevent sexual assault, help victims and ensure that rapists are brought to justice. For more information about RAINN, please visit rainn.org.